Southern League Announces New Sponsor

INTRODUCING ‘PITCHING IN’ – THE NEW PARTNER OF THE SOUTHERN FOOTBALL LEAGUE

The new sponsor of the Northern Premier League, Isthmian and Southern Leagues is Pitching In. The partnership covers all three leagues that make up Steps 3 & 4 of the National Leagues System, who market themselves collectively as the Trident Leagues.

Stuart Pearce, ambassador for the Pitching In programme, says:

“I am delighted to be taking up the role of ambassador for Pitching In, as I’m passionate about the importance of investing in grassroots sports and in developing young talent. I started out playing for Wealdstone FC before joining Coventry City so I understand how important funding is to the non-league game. Grassroots football is facing huge challenges at the moment and many clubs are struggling to stay afloat. GVC’s Pitching In investment will help make a big difference to hundreds of clubs and thousands of players across the country.”

In the weeks ahead Pitching In and the Trident Leagues will be announcing further initiatives to provide financial support and opportunities for all the 226 clubs (rising to 240 in 2021).

For more information on Pitching In please visit www.gvc-plc.com/pitchingin